Oliabo, a new entrant in the olive oil multi-level marketing space, is led by CEO Gordon Angelo Morton. Morton, a co-founder of Xango, a mangosteen juice MLM established in 2002, has a history with companies that have drawn regulatory scrutiny. The FTC expressed concerns over Xango's autoship recruitment model in 2013, and later in 2016, cited Tom Alkazin's promotion of Xango in a pyramid scheme lawsuit against Vemma. Xango was acquired by Zija International in 2017.
Oliabo’s product line includes a daily supplement called Prima Daily, a topical recovery oil, and pure Italian extra virgin olive oil. The company's website does not list retail prices for these items. Oliabo LLC is cited in the company's terms and conditions, with a Utah corporate address. Joe Carlo Morton, another Xango co-founder, serves as Oliabo's COO, and Kent Wood, also a Xango co-founder, is the CFO.
The compensation plan features a fast start bonus, residual unilevel commissions, and two rank-based bonus pools. There are nine distinct promoter ranks within Oliabo, starting from "Rep" for new sign-ups to "Premio 500K." Qualifying for these ranks requires meeting specific criteria for Personal Volume (PV) and Group Volume (GV) each month, along with recruiting and maintaining a certain number of downline promoters at specified ranks. PV is generated from retail sales and a promoter's own purchases, while GV includes the promoter's PV and their downline's volume.
The "Sprint Order Payout" bonus rewards promoters on the first order placed by a new retail customer or recruited promoter within 30 days of signup. This bonus pays out at 25% on level 1 (personally sponsored individuals) and 10% on level 2, provided the sponsor meets a 200 PV monthly requirement.
Residual retail commissions are distributed through a unilevel structure, where a promoter's recruits form subsequent levels. Oliabo limits payable unilevel levels to eight. Commission percentages vary by rank and are paid on retail sales volume, excluding initial orders. For example, "Reps" earn 25% on level 1. As promoters advance to "Brava Rep," they receive 25% on level 1 and 2.5% on level 2. Higher ranks like "Kappa" and "Quinto" earn commissions on additional levels, with percentages adjusting across the unilevel structure. Venti rank promoters receive 25% on level 1, 2.5% on level 2, and 5% on level 3.