Drew Burton, a Canadian resident with a history in high-yield investment programs, launched My 24 Hour Income in July, promising affiliates returns of up to 130%. The scheme, which listed Burton and Faheem Rajput on its website without specifying their roles, operated on a model where participants invested in "Ad Pack Plans."

Burton's involvement in My 24 Hour Income followed a series of similar ventures. He previously promoted Click Delivery, a 130% HYIP Ponzi scheme, alongside Zukul Ad Network, My Paying Ads, and Fort Ad Pays, all classified as adcredit or HYIP Ponzi schemes. Fort Ad Pays collapsed around May 27, 2016. Just days before this collapse, on May 23, Burton claimed 305,760 investment positions in Fort Ad Pays, representing a potential $305,760.

Despite the suspension of Fort Ad Pays withdrawals in early May, Burton continued to recruit. A June 22 Facebook post saw him boast of maximizing his Fort Ad Pays account with 407,647 investment positions. His backoffice records at the time showed he had accrued $149,105, funds effectively taken from other Fort Ad Pays participants. The amount Burton managed to withdraw remains unclear.

Faheem Rajput, based in Pakistan, launched his own 135% ROI Ponzi scheme, ZF Share, around the same period Fort Ad Pays failed. He actively promoted ZF Share while linked to My 24 Hour Income.

My 24 Hour Income offered no retailable products or services. Its business model centered entirely on affiliate membership and the sale of Ad Pack Plans. Participants invested $5 for Ad Pack Plan 1, promising a 110% return. Plan 2 required $15 for a 115% return. Plan 3 asked for $35 for a 120% return, and Plan 4 required a $75 investment for a 130% return.

To earn up to 3.8% daily, affiliates had to view eight company-supplied ads each day. The scheme also paid referral commissions. Participants received an 8% commission on funds invested by their directly recruited affiliates, and 2% on investments from affiliates two and three levels deep in their recruitment structure. Joining My 24 Hour Income meant making an initial investment between $5 and $75.

My 24 Hour Income functioned as a typical adcredit Ponzi scheme. New affiliate investments funded the promised returns for earlier participants. The company explicitly stated its no-refund policy: "The moment the payment enters our system, it is no longer your money, and it certainly is our money. It belongs 100% to ALL members because we shared those revenue with EVERYBODY!"

The scheme attempted to legitimize its operations by claiming it sold advertising space. "Any program that claims a ROI but has NO PRODUCT IS A SCAM! But my24hourincome Advertising Platform sells ADVERTISING SPACE!" the company claimed. However, these advertising credits served as pseudo-compliance, a common tactic in such schemes. The U.S. Securities and Exchange Commission has repeatedly clarified that attaching adcredits does not transform a Ponzi scheme into a legitimate business.

Drew Burton, having participated in and promoted multiple Ponzi schemes, understood the nature of My 24 Hour Income. As with all such schemes, the payout structure collapsed when recruitment of new affiliates slowed. Daily ROIs were posted in affiliate backoffices, but these were not actual funds until successfully withdrawn. This led to compounded losses for many affiliates, who often only realized the collapse after it was too late to retrieve their money.

By late November 2016, My 24 Hour Income had collapsed. Burton initially stalled, then announced a mandatory reinvestment relaunch as a desperate measure. The scheme finally ceased operations for good by April 16, 2017. Following this final collapse, Drew Burton integrated the entire My 24 Hour Income affiliate base into his position in The Ads Leader, another Ponzi scheme.