ScamTelegraph investigations reveal Leafit, a purported new social network, is a rebrand of the previously identified vLeaf Ponzi scheme, according to corporate records and executive disclosures. CEO Lawrence Sowell, who led vLeaf, now fronts Leafit, which claims to pay users for content.
Research into the vLeaf.com domain archives confirmed that Leafit, vLeaf, and Leaf International are indeed the same corporate entity. The reasons for abandoning the earlier branding remain undisclosed, but the company now operates solely under the Leafit name. The Leafit.com domain, originally registered in 2006, saw its details updated on July 27, indicating a recent repurposing of the domain for the new opportunity.
The original vLeaf business model combined elements of a traditional Ponzi scheme, where participants purchased advertising packages to earn a return on investment, with a retail offering and online marketing tools. This was paired with a 3x9 pyramid scheme structure, making its eventual collapse inevitable, though the exact timeline of its demise is unclear.
Leafit's current website, Leafit.com, provides limited information, stating its purpose is to create "a new type of social network that helps users actually make money from their content!" It suggests users can earn by posting content socially, similar to other platforms, and by sharing content from others. More specific details are found on a separate affiliate-pushed website, Leafit.biz.
A notable change from vLeaf is the full disclosure of company ownership, with Lawrence Sowell identified as Founder and CEO of Leafit. Curiously, Sowell's LinkedIn profile indicates his involvement with Leafit began in January 2014, while his Twitter activity confirms his prior direct involvement with the earlier vLeaf entity.
Sowell's professional background is rooted in marketing and promotion. Before his engagement with vLeaf and Leafit, he launched Get2Marketing in 2007. His corporate bio for Get2Marketing highlights extensive experience in ad concept creation, branding strategy, website analysis, and both online and offline marketing, a background that likely informed the foundation of the vLeaf Ponzi/pyramid hybrid. No prior involvement by Sowell in multi-level marketing (MLM) as an affiliate or executive has been identified, suggesting vLeaf was his initial venture into the MLM sector.
What is Leafit's connection to previous companies like vLeaf?
Leafit represents a rebranding of vLeaf and Leaf International, companies that operated under different names but maintained the same organizational structure. The company changed its branding strategy, abandoning previous identities while continuing similar business operations involving online marketing platforms and compensation structures.
What business model does Leafit employ?
Leafit combines traditional Ponzi scheme elements, such as purchasing advertising packages for a return on investment, with retail product offerings and online marketing tools. The compensation structure incorporates a 3x9 pyramid configuration, creating a multi-level distribution network that incentivizes recruitment alongside product sales and advertising purchases.