EasyCoins, an alleged bitcoin mining pool, registered its website domain on May 1, 2016, but conceals its ownership and operational details. The domain registration remains private, offering no public information about the individuals or entity behind the company.
Traffic analysis indicates that 54.2% of visitors to the EasyCoins domain originate from Colombia. This strong concentration suggests the company likely operates from within the country, despite its lack of transparency regarding physical presence or corporate registration. The absence of public ownership information often raises significant concerns about legitimacy in investment schemes.
EasyCoins offers no retailable products or services to consumers. Instead, the company's business model relies entirely on affiliates marketing EasyCoins membership itself. This structure requires affiliates to invest their own money to participate in the promised returns.
Affiliates must invest between $250 and $1000 across three tiers: Bronze, Silver, and Gold. Bronze and Silver affiliates invest $250 or $500 respectively, and are promised at least 0.9% daily returns for 225 days. Gold affiliates commit $1000 and receive the same minimum daily return, but for an extended period of 300 days. These returns are paid out as a daily percentage of the initial investment.
The compensation plan includes direct recruitment commissions. Affiliates receive 20% of the funds invested by any new member they personally recruit into the EasyCoins program. This percentage applies directly to the initial capital brought in by new participants.
Residual recruitment commissions are paid through a 3x18 matrix compensation structure. In this system, an affiliate sits at the top, with three positions directly beneath them forming the first level. Each of these three positions then branches into three more, creating nine positions on the second level. This pattern continues, with each new level housing three times as many positions as the last. A full 3x18 matrix can hold over 581 million positions.
Positions within the matrix are filled by both direct and indirect recruitment of new EasyCoins affiliates. The company pays affiliates $10 for each new member placed into their matrix. The amount an affiliate invests dictates how many levels of the matrix they can earn from. Bronze affiliates qualify for earnings on levels 1 to 5, while Silver affiliates can earn on levels 1 to 9. Gold affiliates, who make the largest investment, are eligible to earn from all 18 available levels of the matrix.
An additional residual recruitment commission operates through a binary compensation structure. This system places an affiliate at the top of a binary team, which splits into two distinct sides: a left leg and a right leg. The second level of this team is formed when each of the first two positions divides into two more, resulting in four positions. The third level continues this doubling, creating eight positions. Subsequent levels expand in the same manner. Commissions in a binary plan are typically calculated based on the investment volume or points generated in the weaker of the two legs, often subject to a maximum payout.
The lack of any external product sales, combined with the reliance on new member investments to pay existing members, aligns with characteristics commonly associated with Ponzi schemes. Regulators worldwide frequently issue warnings against investment opportunities that promise high, consistent returns without any clear, legitimate source of external revenue. The U.S. Securities and Exchange Commission, for example, often cautions investors about schemes that lack transparency and depend heavily on recruitment.