Ferki Demirovski’s BeOnPush investment scheme collapsed in June, leaving an estimated 200,000 affiliates unpaid and facing significant losses. The operation, which promised investors a 150% return on deposits up to $10,000, allegedly failed when it ran out of new money to pay existing participants.
The scheme’s stated business model centered on advertising revenue, but no evidence ever linked the promised returns to actual advertising profits. BeOnPush affiliates were never shown how their invested funds contributed to or were generated by advertising activities.
Signs of trouble emerged in April when the company began hinting it would stop accepting new affiliates. This tactic, designed to create a sense of urgency and encourage new sign-ups to prop up the scheme, never materialized until it was too late. The company’s leadership suggested it was "going private," a move intended to spur investment through fear of missing out.
BeOnPush ultimately failed in June. In the aftermath, Demirovski held a “Core Leaders summit” in Macedonia, claiming the collapse was due to widespread fraud. He asserted that 150,000 of the scheme’s 200,000 affiliate accounts were fraudulent. This alleged fraud, Demirovski claimed, broke trust with an unnamed advertising partner. He also cited credit card fraud as a contributing factor. Notably, no explanation was offered for why BeOnPush continued to accept funds through these alleged fraudulent accounts.
To address the fallout, Demirovski is attempting to salvage the situation by converting investment packages into virtual shares for existing affiliates. Those wishing to exit the scheme are reportedly being offered a return of their initial investment amount on August 10th, provided they surrender their virtual shares and submit personal identification documents. Handing over sensitive information like passport and driver’s license scans could pose further risks, given the company's alleged fraud issues.
Affiliates who choose to remain are being told their shares will be paid out through BeOnTel, Demirovski’s proposed reboot of the BeOnPush scheme. BeOnTel shifts the alleged advertising ruse to cell phone advertising, while the underlying scam structure remains largely the same. BeOnTel requires a $100 fee for affiliates to invest again.